The jewel in the crown of the new Philipp Plein collection is the first and exclusive phygital style SPP008. The term ‘Phygital’ derives from the union of the words ‘physical’, meaning that the product is real, and ‘digital’, meaning that it is associated with an NFT.

The limited-edition sunglasses style of just 1,000 pieces - 500 of each colour - will be available from the end of November. Every physical frame will be combined with an exclusive box equipped with a video screen offering a preview of the unique version of the NFT (non-fungible token), a one-of-a-kind digital object, archived in the Blockchain.

The exclusivity of the NFT will be guaranteed by a QR code found within the special box, which the user will simply need to scan with their smartphone.

Style SPP008 is characterised by a decisive and modern design, and is available in two colour options: the 703V version with matte black acetate, gold-coloured metal and rainbow mirrored lens, and the 700X version with glossy black acetate, gunmetal metal and silver mirrored lens.

The NFT variant of the style is designed by Crypto King$, the artistic duo born of the collaboration between Philipp Plein and 3D visual designer of international fame, Antoni Tudisco.

If you want to be the first to get your hands on this exclusive Philipp Plein style, get in touch with us using the form below.